Frequently asked questions

What is LEOPRD?

LEOPRD is a Language Engine Optimisation (LEO) and PR advisory for ambitious startups and scaleups that want to be found, trusted and quoted in real life and in AI-generated answers.

Across LLM’s like ChatGPT, Perplexity, Copilot and search engines like Google, TikTok and YouTube, we turn expert authority into exposure, search visibility, AI relevance and reputation equity.  

What is LEO, and how is it different from SEO?

LEO = Language Engine Optimisation. It’s the evolution of SEO.
Instead of just chasing Google rankings, we make sure your brand:

  • Shows up in AI tools like ChatGPT, Claude and Perplexity
  • Gets cited as an expert in content generated by LLMs
  • Rises in visibility across voice search, video search and image search
  • Builds brand equity that isn’t wiped out when the algorithm changes

Google’s not the only search engine anymore. LEO = future-proofed visibility.

Other names being banded around include LLMO, AIO and GEO - we’re sticking with LEO.

Why does LLMO (Large Language Model Optimisation) matter now?

Because people are no longer typing keywords - they’re asking questions.
And LLMs (like ChatGPT, Gemini and Copilot) are answering those queries based on:

  • Media coverage
  • Expert quotes
  • Topical authority
  • Consistent brand mentions across trusted sources

If your brand isn’t feeding the models, it’s disappearing from the conversation.

What services do you offer?

We’ve built three key high-impact LEO service pillars:

  1. LEO Advisory
    Strategy, audits and action plans to make your brand findable across AI, search and social.
  2. Press Office
    A high-velocity PR engine that earns media, backlinks, social proof and visibility.
  3. Profile Power
    Executive comms and founder visibility to help you own your niche and rank as a go-to expert in your space.
How much does it cost?

Prices start from $10k a month - visit the pricing page for more info.

Custom packages are available for Series A+ and enterprise companies.

What do I get each month?

Depending on your package, you’ll get:

  • Pitch-ready press angles & media outreach
  • Coverage in top-tier and trade media
  • Expert content for Google + AI relevance
  • Audit-backed visibility strategy
  • LEO metrics reporting (LLM mentions, search visibility, topical authority)
  • Weekly comms and fast turnarounds

We move fast. We get sh*t done. We build trust. We get results.

How do you measure success?

We track what actually matters:

  • LLM mentions & citations
  • Search engine rankings (Google + AI search)
  • Voice & video search visibility
  • Media coverage & backlinks
  • Brand authority across multiple surfaces

We also use AI-tracking tools to see how and where you’re appearing in conversations being had with large language models like ChatGPT and Perplexity.

How fast will I see results?

You’ll start seeing media coverage and visibility shifts within weeks.
But the real magic is compounding:

  • Month 1–3: Visibility spikes
  • Month 3–6: Authority grows
  • Month 6+: You become the go-to name for the robots and real people.
Who do you work with?

We partner with:

  • Funded startups needing visibility, fast
  • Scaleups building category leadership
  • Enterprise brands modernising their PR/SEO strategy
  • Founders ready to own their niche

We’re industry-agnostic but insight-led. If you want a no-nonsense approach and more importantly, results, you’ve come to the right place.

Do I need PR, SEO or LEO?

PR = Earned credibility

SEO = Findability on Google

LEO = Integrated visibility across search, AI and media

Most brands need all three. We just happen to be the only team that delivers them in sync- without bloated retainers or bullsh*t.

Can you work with my SEO agency or internal team?

Yes. We often partner with SEO agencies, content teams and CMOs to amplify what they’re doing - and fix what they’re missing.

Can I test this without locking in?

Yes. Try a Visibility Sprint.

We’ll show you fast wins, media coverage, AI impact and where you’re missing out - so you can scale smarter.

How do I get started?

Simple. Book a strategy call.

We’ll audit your current digital footprint, run a LEO-readiness check, and build a roadmap to make your brand unmissable.