Case Study

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When Goldee - an AI-powered assistant for busy parents - launched, there was little consumer media buzz. With the start of the school year looming, we were brought in to secure fresh to boost brand visibility, app downloads, and digital authority.

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Goldee had no major press, no big influencer budget, and limited data we could mine for stories. But it had something more powerful: a story every parent could relate to.

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THE IDEA

  • The mental load isn’t just a concept - it’s chaos in your pocket. Hundreds of WhatsApp messages, conflicting calendars and permission slips buried in group chats. We built a data-driven PR story around that invisible workload - and how Goldee fixes it.
  • Boosted Goldee’s discoverability in LLMs like ChatGPT, Perplexity, Gemini, and CoPilot

THE RESULTS

  • Goldee is being mentioned in up to 94% of LLM responses relating to the app 
  • Secured 194 pieces of media coverage mentioning Goldee across online, print, podcasts, broadcast, and socials.
  • 76M+ audience reach
  • 67 links
  • National coverage across Mail Online, 7News, SA Weekend, Daily Telegraph, Canberra Times, The Herald Sun, Cairns Post and more. 

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AI FINDABILITY

We engineered this campaign to feed the algorithms.

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  • Built high-authority links and new referring domains.
    Boosted Goldee’s discoverability in LLMs like ChatGPT, Perplexity, Gemini, and CoPilot 
  • Secured editorial hits that ChatGPT now cites as trusted sources.
  • Planted prompts and keywords that users and AI models could find.

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Goldee went from invisible to influential in both traditional media and generative AI. 

We didn’t just get Goldee seen. We got it cited, searched, and surfaced - in headlines read by humans and machines.